{
  "status": "synthetic",
  "provenance": "Independent invented assumptions and simulated aggregates; no employer files read.",
  "definitions": {
    "baseline": "420k DAU held flat, including its assumed replacement acquisition; only additional acquisition is modeled.",
    "retention": "R(0)=1; R(age)=p1 * age^(-decay) for age >=1. Simulated observations are illustrative, not evidence of predictive validation.",
    "time": "360 modeled days, four equal 90-day quarters, not calendar quarters.",
    "premium": "A uniform additional unit acquisition cost for the ramp schedule only; a hypothetical price stress, not an estimated market response.",
    "cost": "Acquisition spend for incremental users only, in illustrative currency units (CU). Excludes baseline acquisition and service costs.",
    "milestones": "Illustrative quarter-end floors at 35%, 60%, 80%, 100% of the DAU gap; scenario assumptions, not company targets.",
    "channel_ratio": "Modeled 12-month gross revenue / (acquisition + service cost). This is not net ROI or lifetime profit; other costs and refunds are not modeled."
  },
  "config": {
    "status": "synthetic",
    "days": 360,
    "quarter_days": 90,
    "baseline_dau": 420000,
    "default_target": 560000,
    "unit_acquisition_cost_cu": 1.6,
    "schedules": {
      "even": [
        1,
        1,
        1,
        1
      ],
      "ramp": [
        0.75,
        0.9,
        1.1,
        1.3
      ]
    },
    "retention_profiles": {
      "weaker": {
        "label": "Weaker retention",
        "day_one": 0.25,
        "decay": 0.5
      },
      "base": {
        "label": "Base retention",
        "day_one": 0.31,
        "decay": 0.43
      },
      "stronger": {
        "label": "Stronger retention",
        "day_one": 0.37,
        "decay": 0.36
      }
    }
  },
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        "relative_cost_change": 0.02151776920576398,
        "relative_user_days_change": -0.14552781188096586
      }
    }
  ]
}