{
  "status": "synthetic",
  "provenance": "Independently authored counts; historical report supplies the analytical question and qualitative pattern only.",
  "definitions": {
    "retention": "Registration-date cohort members active on the next calendar day / all new users in that cohort. All cohorts have a full next-day follow-up.",
    "periods": "November and December 2022. Counts are monthly registration cohorts, not average daily registrations.",
    "trend": "Trailing seven registration days, pooling next-day returners and registrations. First six days use the available shorter history.",
    "decomposition": "Symmetric two-period decomposition: mix change uses mean platform rates; within-platform changes use mean platform shares. Exact accounting identity, not causal attribution.",
    "scatter": "One point per daily Android registration cohort in App store 2. Dates and integer numerators remain inspectable; no regression or causal effect is inferred from replacement rows.",
    "channels": "Generic channel aliases; monthly channel counts sum to the Android platform population. Rates are computed from integer counts."
  },
  "months": [
    {
      "month": "November",
      "users": 20000,
      "returners": 4440,
      "rate": 0.222,
      "android_share": 0.7
    },
    {
      "month": "December",
      "users": 30000,
      "returners": 5835,
      "rate": 0.1945,
      "android_share": 0.77
    }
  ],
  "platforms": [
    {
      "month": "November",
      "platform": "Android",
      "users": 14000,
      "returners": 2520,
      "rate": 0.18
    },
    {
      "month": "November",
      "platform": "iOS",
      "users": 6000,
      "returners": 1920,
      "rate": 0.32
    },
    {
      "month": "December",
      "platform": "Android",
      "users": 23100,
      "returners": 3696,
      "rate": 0.16
    },
    {
      "month": "December",
      "platform": "iOS",
      "users": 6900,
      "returners": 2139,
      "rate": 0.31
    }
  ],
  "channels": [
    {
      "channel": "Cloud-drive referral",
      "november_users": 6000,
      "november_returners": 1020,
      "december_users": 7400,
      "december_returners": 1258,
      "november_rate": 0.17,
      "december_rate": 0.17
    },
    {
      "channel": "App store 1",
      "november_users": 2000,
      "november_returners": 400,
      "december_users": 4800,
      "december_returners": 816,
      "november_rate": 0.2,
      "december_rate": 0.17
    },
    {
      "channel": "App store 2",
      "november_users": 1700,
      "november_returners": 272,
      "december_users": 4300,
      "december_returners": 559,
      "november_rate": 0.16,
      "december_rate": 0.13
    },
    {
      "channel": "App store 3",
      "november_users": 1500,
      "november_returners": 285,
      "december_users": 3400,
      "december_returners": 544,
      "november_rate": 0.19,
      "december_rate": 0.16
    },
    {
      "channel": "App store 4",
      "november_users": 1200,
      "november_returners": 228,
      "december_users": 2300,
      "december_returners": 368,
      "november_rate": 0.19,
      "december_rate": 0.16
    },
    {
      "channel": "Other channels",
      "november_users": 1600,
      "november_returners": 315,
      "december_users": 900,
      "december_returners": 151,
      "november_rate": 0.196875,
      "december_rate": 0.16777777777777778
    }
  ],
  "daily_channels": [
    {
      "date": "2022-11-01",
      "channel": "Cloud-drive referral",
      "users": 200,
      "returners": 36,
      "rate": 0.18
    },
    {
      "date": "2022-11-02",
      "channel": "Cloud-drive referral",
      "users": 226,
      "returners": 37,
      "rate": 0.16371681415929204
    },
    {
      "date": "2022-11-03",
      "channel": "Cloud-drive referral",
      "users": 194,
      "returners": 32,
      "rate": 0.16494845360824742
    },
    {
      "date": "2022-11-04",
      "channel": "Cloud-drive referral",
      "users": 176,
      "returners": 34,
      "rate": 0.19318181818181818
    },
    {
      "date": "2022-11-05",
      "channel": "Cloud-drive referral",
      "users": 213,
      "returners": 36,
      "rate": 0.16901408450704225
    },
    {
      "date": "2022-11-06",
      "channel": "Cloud-drive referral",
      "users": 221,
      "returners": 38,
      "rate": 0.17194570135746606
    },
    {
      "date": "2022-11-07",
      "channel": "Cloud-drive referral",
      "users": 182,
      "returners": 31,
      "rate": 0.17032967032967034
    },
    {
      "date": "2022-11-08",
      "channel": "Cloud-drive referral",
      "users": 184,
      "returners": 32,
      "rate": 0.17391304347826086
    },
    {
      "date": "2022-11-09",
      "channel": "Cloud-drive referral",
      "users": 223,
      "returners": 39,
      "rate": 0.17488789237668162
    },
    {
      "date": "2022-11-10",
      "channel": "Cloud-drive referral",
      "users": 210,
      "returners": 35,
      "rate": 0.16666666666666666
    },
    {
      "date": "2022-11-11",
      "channel": "Cloud-drive referral",
      "users": 175,
      "returners": 30,
      "rate": 0.17142857142857143
    },
    {
      "date": "2022-11-12",
      "channel": "Cloud-drive referral",
      "users": 196,
      "returners": 34,
      "rate": 0.17346938775510204
    },
    {
      "date": "2022-11-13",
      "channel": "Cloud-drive referral",
      "users": 226,
      "returners": 38,
      "rate": 0.168141592920354
    },
    {
      "date": "2022-11-14",
      "channel": "Cloud-drive referral",
      "users": 197,
      "returners": 33,
      "rate": 0.16751269035532995
    },
    {
      "date": "2022-11-15",
      "channel": "Cloud-drive referral",
      "users": 175,
      "returners": 30,
      "rate": 0.17142857142857143
    },
    {
      "date": "2022-11-16",
      "channel": "Cloud-drive referral",
      "users": 210,
      "returners": 35,
      "rate": 0.16666666666666666
    },
    {
      "date": "2022-11-17",
      "channel": "Cloud-drive referral",
      "users": 223,
      "returners": 37,
      "rate": 0.16591928251121077
    },
    {
      "date": "2022-11-18",
      "channel": "Cloud-drive referral",
      "users": 185,
      "returners": 34,
      "rate": 0.1837837837837838
    },
    {
      "date": "2022-11-19",
      "channel": "Cloud-drive referral",
      "users": 181,
      "returners": 30,
      "rate": 0.16574585635359115
    },
    {
      "date": "2022-11-20",
      "channel": "Cloud-drive referral",
      "users": 220,
      "returners": 35,
      "rate": 0.1590909090909091
    },
    {
      "date": "2022-11-21",
      "channel": "Cloud-drive referral",
      "users": 214,
      "returners": 34,
      "rate": 0.1588785046728972
    },
    {
      "date": "2022-11-22",
      "channel": "Cloud-drive referral",
      "users": 177,
      "returners": 32,
      "rate": 0.1807909604519774
    },
    {
      "date": "2022-11-23",
      "channel": "Cloud-drive referral",
      "users": 193,
      "returners": 34,
      "rate": 0.17616580310880828
    },
    {
      "date": "2022-11-24",
      "channel": "Cloud-drive referral",
      "users": 226,
      "returners": 36,
      "rate": 0.1592920353982301
    },
    {
      "date": "2022-11-25",
      "channel": "Cloud-drive referral",
      "users": 201,
      "returners": 33,
      "rate": 0.16417910447761194
    },
    {
      "date": "2022-11-26",
      "channel": "Cloud-drive referral",
      "users": 174,
      "returners": 30,
      "rate": 0.1724137931034483
    },
    {
      "date": "2022-11-27",
      "channel": "Cloud-drive referral",
      "users": 206,
      "returners": 36,
      "rate": 0.17475728155339806
    },
    {
      "date": "2022-11-28",
      "channel": "Cloud-drive referral",
      "users": 225,
      "returners": 35,
      "rate": 0.15555555555555556
    },
    {
      "date": "2022-11-29",
      "channel": "Cloud-drive referral",
      "users": 188,
      "returners": 33,
      "rate": 0.17553191489361702
    },
    {
      "date": "2022-11-30",
      "channel": "Cloud-drive referral",
      "users": 179,
      "returners": 31,
      "rate": 0.17318435754189945
    },
    {
      "date": "2022-12-01",
      "channel": "Cloud-drive referral",
      "users": 238,
      "returners": 43,
      "rate": 0.18067226890756302
    },
    {
      "date": "2022-12-02",
      "channel": "Cloud-drive referral",
      "users": 269,
      "returners": 46,
      "rate": 0.17100371747211895
    },
    {
      "date": "2022-12-03",
      "channel": "Cloud-drive referral",
      "users": 230,
      "returners": 41,
      "rate": 0.1782608695652174
    },
    {
      "date": "2022-12-04",
      "channel": "Cloud-drive referral",
      "users": 210,
      "returners": 40,
      "rate": 0.19047619047619047
    },
    {
      "date": "2022-12-05",
      "channel": "Cloud-drive referral",
      "users": 254,
      "returners": 42,
      "rate": 0.16535433070866143
    },
    {
      "date": "2022-12-06",
      "channel": "Cloud-drive referral",
      "users": 263,
      "returners": 41,
      "rate": 0.155893536121673
    },
    {
      "date": "2022-12-07",
      "channel": "Cloud-drive referral",
      "users": 217,
      "returners": 38,
      "rate": 0.17511520737327188
    },
    {
      "date": "2022-12-08",
      "channel": "Cloud-drive referral",
      "users": 219,
      "returners": 38,
      "rate": 0.1735159817351598
    },
    {
      "date": "2022-12-09",
      "channel": "Cloud-drive referral",
      "users": 265,
      "returners": 47,
      "rate": 0.17735849056603772
    },
    {
      "date": "2022-12-10",
      "channel": "Cloud-drive referral",
      "users": 251,
      "returners": 44,
      "rate": 0.1752988047808765
    },
    {
      "date": "2022-12-11",
      "channel": "Cloud-drive referral",
      "users": 208,
      "returners": 38,
      "rate": 0.18269230769230768
    },
    {
      "date": "2022-12-12",
      "channel": "Cloud-drive referral",
      "users": 234,
      "returners": 43,
      "rate": 0.18376068376068377
    },
    {
      "date": "2022-12-13",
      "channel": "Cloud-drive referral",
      "users": 269,
      "returners": 47,
      "rate": 0.17472118959107807
    },
    {
      "date": "2022-12-14",
      "channel": "Cloud-drive referral",
      "users": 235,
      "returners": 39,
      "rate": 0.16595744680851063
    },
    {
      "date": "2022-12-15",
      "channel": "Cloud-drive referral",
      "users": 208,
      "returners": 35,
      "rate": 0.16826923076923078
    },
    {
      "date": "2022-12-16",
      "channel": "Cloud-drive referral",
      "users": 249,
      "returners": 44,
      "rate": 0.17670682730923695
    },
    {
      "date": "2022-12-17",
      "channel": "Cloud-drive referral",
      "users": 265,
      "returners": 44,
      "rate": 0.1660377358490566
    },
    {
      "date": "2022-12-18",
      "channel": "Cloud-drive referral",
      "users": 220,
      "returners": 36,
      "rate": 0.16363636363636364
    },
    {
      "date": "2022-12-19",
      "channel": "Cloud-drive referral",
      "users": 216,
      "returners": 38,
      "rate": 0.17592592592592593
    },
    {
      "date": "2022-12-20",
      "channel": "Cloud-drive referral",
      "users": 262,
      "returners": 41,
      "rate": 0.15648854961832062
    },
    {
      "date": "2022-12-21",
      "channel": "Cloud-drive referral",
      "users": 255,
      "returners": 40,
      "rate": 0.1568627450980392
    },
    {
      "date": "2022-12-22",
      "channel": "Cloud-drive referral",
      "users": 210,
      "returners": 39,
      "rate": 0.18571428571428572
    },
    {
      "date": "2022-12-23",
      "channel": "Cloud-drive referral",
      "users": 229,
      "returners": 41,
      "rate": 0.17903930131004367
    },
    {
      "date": "2022-12-24",
      "channel": "Cloud-drive referral",
      "users": 269,
      "returners": 43,
      "rate": 0.15985130111524162
    },
    {
      "date": "2022-12-25",
      "channel": "Cloud-drive referral",
      "users": 240,
      "returners": 41,
      "rate": 0.17083333333333334
    },
    {
      "date": "2022-12-26",
      "channel": "Cloud-drive referral",
      "users": 207,
      "returners": 35,
      "rate": 0.16908212560386474
    },
    {
      "date": "2022-12-27",
      "channel": "Cloud-drive referral",
      "users": 245,
      "returners": 41,
      "rate": 0.1673469387755102
    },
    {
      "date": "2022-12-28",
      "channel": "Cloud-drive referral",
      "users": 267,
      "returners": 41,
      "rate": 0.15355805243445692
    },
    {
      "date": "2022-12-29",
      "channel": "Cloud-drive referral",
      "users": 224,
      "returners": 35,
      "rate": 0.15625
    },
    {
      "date": "2022-12-30",
      "channel": "Cloud-drive referral",
      "users": 213,
      "returners": 36,
      "rate": 0.16901408450704225
    },
    {
      "date": "2022-12-31",
      "channel": "Cloud-drive referral",
      "users": 259,
      "returners": 41,
      "rate": 0.1583011583011583
    },
    {
      "date": "2022-11-01",
      "channel": "App store 1",
      "users": 43,
      "returners": 9,
      "rate": 0.20930232558139536
    },
    {
      "date": "2022-11-02",
      "channel": "App store 1",
      "users": 51,
      "returners": 10,
      "rate": 0.19607843137254902
    },
    {
      "date": "2022-11-03",
      "channel": "App store 1",
      "users": 45,
      "returners": 9,
      "rate": 0.2
    },
    {
      "date": "2022-11-04",
      "channel": "App store 1",
      "users": 42,
      "returners": 9,
      "rate": 0.21428571428571427
    },
    {
      "date": "2022-11-05",
      "channel": "App store 1",
      "users": 53,
      "returners": 11,
      "rate": 0.20754716981132076
    },
    {
      "date": "2022-11-06",
      "channel": "App store 1",
      "users": 57,
      "returners": 12,
      "rate": 0.21052631578947367
    },
    {
      "date": "2022-11-07",
      "channel": "App store 1",
      "users": 48,
      "returners": 10,
      "rate": 0.20833333333333334
    },
    {
      "date": "2022-11-08",
      "channel": "App store 1",
      "users": 50,
      "returners": 10,
      "rate": 0.2
    },
    {
      "date": "2022-11-09",
      "channel": "App store 1",
      "users": 63,
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      "rate": 0.20634920634920634
    },
    {
      "date": "2022-11-10",
      "channel": "App store 1",
      "users": 61,
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      "rate": 0.19672131147540983
    },
    {
      "date": "2022-11-11",
      "channel": "App store 1",
      "users": 52,
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      "rate": 0.21153846153846154
    },
    {
      "date": "2022-11-12",
      "channel": "App store 1",
      "users": 60,
      "returners": 12,
      "rate": 0.2
    },
    {
      "date": "2022-11-13",
      "channel": "App store 1",
      "users": 71,
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      "rate": 0.19718309859154928
    },
    {
      "date": "2022-11-14",
      "channel": "App store 1",
      "users": 63,
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      "rate": 0.20634920634920634
    },
    {
      "date": "2022-11-15",
      "channel": "App store 1",
      "users": 58,
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      "rate": 0.20689655172413793
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      "date": "2022-11-16",
      "channel": "App store 1",
      "users": 71,
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      "rate": 0.2112676056338028
    },
    {
      "date": "2022-11-17",
      "channel": "App store 1",
      "users": 77,
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      "rate": 0.19480519480519481
    },
    {
      "date": "2022-11-18",
      "channel": "App store 1",
      "users": 65,
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      "rate": 0.2
    },
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      "date": "2022-11-19",
      "channel": "App store 1",
      "users": 66,
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      "rate": 0.19696969696969696
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    {
      "date": "2022-11-20",
      "channel": "App store 1",
      "users": 82,
      "returners": 16,
      "rate": 0.1951219512195122
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    {
      "date": "2022-11-21",
      "channel": "App store 1",
      "users": 81,
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      "rate": 0.19753086419753085
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    {
      "date": "2022-11-22",
      "channel": "App store 1",
      "users": 68,
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      "rate": 0.20588235294117646
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      "date": "2022-11-23",
      "channel": "App store 1",
      "users": 76,
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      "rate": 0.19736842105263158
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    {
      "date": "2022-11-24",
      "channel": "App store 1",
      "users": 91,
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      "rate": 0.18681318681318682
    },
    {
      "date": "2022-11-25",
      "channel": "App store 1",
      "users": 83,
      "returners": 15,
      "rate": 0.18072289156626506
    },
    {
      "date": "2022-11-26",
      "channel": "App store 1",
      "users": 73,
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      "rate": 0.2054794520547945
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    {
      "date": "2022-11-27",
      "channel": "App store 1",
      "users": 88,
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      "rate": 0.20454545454545456
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    {
      "date": "2022-11-28",
      "channel": "App store 1",
      "users": 98,
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      "rate": 0.19387755102040816
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    {
      "date": "2022-11-29",
      "channel": "App store 1",
      "users": 83,
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      "rate": 0.1927710843373494
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    {
      "date": "2022-11-30",
      "channel": "App store 1",
      "users": 81,
      "returners": 16,
      "rate": 0.19753086419753085
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    {
      "date": "2022-12-01",
      "channel": "App store 1",
      "users": 173,
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      "rate": 0.17341040462427745
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      "date": "2022-12-02",
      "channel": "App store 1",
      "users": 194,
      "returners": 34,
      "rate": 0.17525773195876287
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    {
      "date": "2022-12-03",
      "channel": "App store 1",
      "users": 165,
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      "rate": 0.18181818181818182
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    {
      "date": "2022-12-04",
      "channel": "App store 1",
      "users": 149,
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      "rate": 0.19463087248322147
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      "date": "2022-12-05",
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      "users": 179,
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      "date": "2022-12-06",
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      "users": 184,
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      "rate": 0.16847826086956522
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    {
      "date": "2022-12-07",
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      "users": 151,
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      "rate": 0.17880794701986755
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    {
      "date": "2022-12-08",
      "channel": "App store 1",
      "users": 151,
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      "rate": 0.18543046357615894
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    {
      "date": "2022-12-09",
      "channel": "App store 1",
      "users": 181,
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      "rate": 0.16574585635359115
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    {
      "date": "2022-12-10",
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      "users": 170,
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      "rate": 0.1588235294117647
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    {
      "date": "2022-12-11",
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      "users": 141,
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      "rate": 0.1773049645390071
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      "date": "2022-12-12",
      "channel": "App store 1",
      "users": 156,
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      "date": "2022-12-13",
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      "users": 179,
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      "date": "2022-12-14",
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      "users": 155,
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      "date": "2022-12-15",
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      "date": "2022-12-16",
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      "users": 162,
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    {
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