Vancouver, Canada
Ji Chen.
Senior Data Analyst · Product & Growth
I investigate why customers pay, return, or leave—and what product teams should test next. My work spans growth, monetization and experimentation.

Selected business investigations
Featured investigation · Baidu
An overlooked feature revealed a new subscription growth opportunity.
Explore the investigationExperimentation · JD Daojia
Who needs an incentive to return?
Compare customer response with the cost of the offer.
Explore the caseGrowth strategy · Baidu
Where should a photo product look for growth?
Read regional demand alongside audience and customer value.
Explore the caseMore investigations 7
PRICING & PRODUCT EVALUATIONWas the subsidy buying repeat business? PRODUCT ITERATION & TEST EVALUATIONCheck-in redesign CUSTOMER LIFECYCLEFrom first order to repeat purchase REVENUE DIAGNOSTICSSales rose. Recognized revenue fell. PRODUCT & ACQUISITION ANALYTICSWhy did new-user retention fall? FORECASTING & CHANNEL ECONOMICSAcquisition planning BI & DATA OPERATIONSReporting reliability
Public exhibits are reconstructed, not employer data. Recommendations and implemented work are identified separately.
Across products and industries.
Applied psychology, business analytics and software engineering inform my work across consumer platforms and enterprise software.
D3D3 Security
Security workflow automationMar 2025 – Nov 2025JDJD.com
JD Daojia · On-demand grocery & local retailJun 2018 – Apr 2020